Andra Dunn

Hello! My name is Andra Dunn, I am an Integrated Digital Marketing and Branding Strategist and Social Media Coach helping small businesses, churches, and faith-based organizations communicate with purpose.

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Professional Summary Five years digital marketing experience including website development and management, content development, email and social media campaigns, SEO, and monitoring site analytics.  Ten years project management and event management experience. Fifteen years of writing, graphic design and production of brochures, newsletters, advertisements, etc. in both print and online mediums.

Integrated Digital Marketing and Branding Strategist | Social Media Coach at Convertible Communications Consulting

May 2012 - Present | Dallas/Fort Worth, Texas

• Digital Marketing Strategy Development and Accountability. • Social Media Management and Training. • Email Marketing and Campaigns. • Website and Blog Design. • Graphic Design. • Event Management.

Marketing and Communications | Contractor at Hillside Community Church

January 2007 - Present | Keller, Texas

Hillside Community Church, Children's Ministry - Create graphics, logos, and other marketing and communication tools for parents, volunteers, and children. - Coordinate monthly with the Marketing Director to update content on website. - Schedule volunteers, recruit and train new volunteers.

Senior Marketing and Communications Specialist | Contractor at DFW International Airport

November 2011 - May 2012 | Dallas/Fort Worth, Texas

- Directed video production to accompany winning submission for Routes Americas 2012 Airport Marketing Award. - Created a comprehensive tracking and reporting system for the Air Service Incentive Program, improving effectiveness and efficiency. - Approved and processed invoices under the Air Service Incentive Program for marketing plans totaling $693,041.36. - Coordinated the fulfillment of direct mail campaign to over 300 airline route planner contacts. - Managed direct mail campaign for Corporate Aviation to 3000 contacts. - Coordinated with Qantas to host promotional event with 150 travel trade professionals attending. - Coordinated events in Rio de Janeiro, Dubai, Madrid, Los Angeles, and Sydney to promote airport services and ammenities, in coordination with airline partners to promote service to designated regions.

Marketing Specialist at Employment Practices Solutions, Inc.

March 2008 - September 2011 | Southlake, Texas

- Worked with management and website development team to manage two website redesign projects to enhance user experience while improving search engine optimization of site. Tracked and evaluated website analytics and executed SEO efforts. - Created corporate blog and implemented blogging and social media strategy to improve search engine optimization and use of keywords on website. Trained consultants to use social media tools to become subject matter experts. - Scheduled authors, produced, and distributed monthly e-mail newsletter and posted online to increase traffic to website. - Managed trade shows and special event coordination. Trade shows include: Gulf Coast Symposium 2008, SHRM Annual Conference & Expo 2008 and 2009; HR Southwest 2008, 2009, and 2010. - Managed webcast schedule, coordination, marketing, registration, materials, and technology.

Marketing and Communications Independent Contractor at Self Employed

January 2007 - March 2008 | Dallas/Fort Worth, Texas

Perot Systems (October 2007-March 2008) - Administered a Suggestion Box contest for associates resulting in 326 total suggestions over a one-month period, collaborated with department managers for implementation of suggestions. - Created collateral and presentation template for All Hands Consulting meeting, with 200 attendees. - Developed and consulted on an html-based monthly newsletter. - Supported marketing team with writing, editing, graphic design, research, vendor coordination, and presentation development. - Managed Oracle Open World trade show details resulting in over 600 booth visitors generating 100 solid leads. Finalized arrangements for Business Appreciation Dinner for 40 clients and prospects. Fort Worth ISD (January 2007-May 2007) - Managed and coordinated logistics for Retirees Recognition Dinner with 350 retiring teachers, administrators, staff, and guests in attendance. - Coordinated and managed vendors and logistics for Perfect Attendance Blowout. United Way (January 2007-May 2007) - Developed and produced two special program newsletters for parents and child care providers. North Texas Clean Air Coalition (January 2007-May 2007) - Created direct mail campaign collateral pieces and graphics. - Provided administrative support: providing board and committee meeting minutes, coordinating event details, executing follow-up communication with event attendees, managing contact database.

Marketing Coordinator at MARS International

January 2005 - January 2007 | Grand Prairie, Texas

- Developed marketing and public relations strategies and budgets to build brand awareness and enhance recruiting efforts, resulting in several articles published in automotive industry publications. - Managed trade show and special event coordination, including design of 10x10 and 20x20 exhibit booths. Trade shows included: NACE 2005, NADA 2006, Mobile Tech 2006 and 2007, NIADA 2006, SEMA 2006, Restyling Auto Recon Show 2007 - Taught sales and marketing class at the M.A.R.S. International Training Institute for new franchisees and delivered presentations at national conventions, training on sales techniques and tools. - Designed and produced monthly digital newsletter, marketing materials, direct mail pieces, advertisements, video testimonials, sales presentations and vehicle wraps. - Wrote and edited website content, implemented site analytics and performed SEO.

Project Coordinator / Commercial Property Manager at CMPA, Inc.

May 2002 - June 2004 | Grapevine, Texas

- Oversaw maintenance, marketing and leasing of over 100,000 sq. feet of commercial office space. - Updated and maintained corporate Web sites and assisted in management of corporate Information Technology.

Marketing Assistant at KTEC

May 1997 - July 2001 | Topeka, Kansas

- Designed and produced bi-monthly newsletter distributed to over 8,000 subscribers worldwide in print. Published newsletter on website. - Developed an editorial calendar, coordinated articles and graphics for each issue. - Wrote and edited stories about technology companies and their innovations, interviewed and gathered information for stories.

Washburn University

1993 – 1997

BA

Member and Volunteer for American Marketing Association Vice President of Programs for Religion Communicators Council Related Volunteer Work - Created Facebook page for North Park Christian Academy and schedule content updates. - Consulted with Feed by Grace on website development, email marketing, and social media efforts. - Consulted with Leadership Dickinson County Alumni Association and provided website updates. - Produced monthly print newsletter publication for Hillside Community Church for over five years.